Held yearly on November 11, Singles Day—which got its name because the date consists of four number ones—was created by Chinese college students in the ’90s to celebrate being romantically unattached and to party with your single pals. However—like most holidays in this world—it’s turned into a mega opportunity for retailers, with Singles Day now the most gangbusters 24-hour online shopping bonanza in the world.
Despite some critics’ comments that the “holiday” preys on the insecurities of single women, it’s difficult to imagine most Americans thinking too hard about the reason for sale, if they know they can get that new couch or bag or plane ticket for 30 percent off. As a single woman myself, I for one, am not offended and am ready to save big ahead of Black Friday, thank you very much.
Some experts suggest the day’s underlying message should be looked at as an empowering idea, one that’s about buying what you want instead of hoping someone buys it for you on a day like February 14. And, while it’s still a few days away, some retailers are offering extended sales beforehand. Make sure to bookmark this page, as we’ll be updating it with new deals to score as they come in. In the meantime, scroll through below to check out what’s worth shopping on Single’s Day this year—whether you’re unattached, taken, or well, somewhere in between.
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Courtesy of Quay.
Quay Australia
Between November 10 through 11, Quay will be offering buy one, get one free sitewide, and on November 11 Quay will be offering 20 percent offer your entire order using the code SELFIE20 at checkout.
Courtesy of SkinStore.
SkinStore
From November 5 to 13, SkinStore will be offering 25 percent off their entire website with the code SINGLES.
Courtesy of Keds.
Keds
Keds will be celebrating Singles Day this year by offering a one-day flash sale on November 11. Full priced items will be 30 percent off and sale items will be marked down an additional 11 percent when you use the code SINGLE at checkout.
Courtesy of Made by Mary.
Made by Mary
On November 11, take 11 percent off all rings sitewide.
Courtesy of Milani.
Milani Cosmetics
From November 10 through 11, Milani will be holding a buy one get one free deal on all lip products.
Courtesy of LuisaViaRoma.
LuisaViaRoma
LuisaViaRoma hasn’t announced its official Single’s Day deals as of yet, but you can sign up to get the latest updates and first access to the deals by clicking the link below.
Courtesy of Sparklane.
Sparklane
From November 11 through 15, Sparklane is offering shoppers 20 percent off their entire collection using the code SINGLE 15.
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